Maybe you've seen the years of commercials that highlight the "dad" who can't seem to get anything right. It seems virtually impossible for a man to actually get his baby's diaper on correctly or even to succeed in dressing his child to go to that big event. This totally makes sense because a dad can certainly build a house but a diaper is way beyond his comprehension. There is no way a dad can dress his child because it's not like dads have been dressing themselves for their entire lives. Every dad I know has grown up on Downton Abbey with personal assistants to dress them. Thankfully, the perception in the media has started to catch up with what actually happens in many households. I have tried to debunk the myth here on my own blog through fun recipes for their kids, humor, and parenting tips. Modern dads are more involved than ever and place a priority on being a part of what goes on in every area of their children's lives. In honor of Father's Day, here are 5 fantastic commercials from brands who get what it's like to be a real dad today. 1. Dove Men+Care First Fatherhood Moments These real dads aren't afraid show their true emotions when they find out they will be fathers.
Disclosure: This is a sponsored post partnering with Swiffer for their #SwifferDad campaign. I received compensation for time and travel but all opinions expressed are my own.
A few months ago, my family and I had the honor of being in a new video (watch it below) for a movement that helps to celebrate the role of the modern dad. The #SwifferDad campaign teamed us up with three other dad bloggers who are helping to promote the idea that the modern dad is more involved than ever before! I am so proud of this video because of how it shows that dads everywhere are changing the perception from the tired, clueless stereotype to the involved hands-on father. I hope you take a minute out of your day to watch it now.
We were also joined by television star Anthony Anderson from the show Black-ish. "As a working dad and husband myself – and one who cleans floors and drives the carpool – this is a story I can relate to and am excited to help tell,” said Anderson. “We cook! We clean! We do house work! What I love about the #SwifferDad campaign is that it’s about celebrating the hands-on role that most of us play – it portrays who we really are as modern dads. And the best part is that this shift to shared responsibility for chores is having a positive effect on our kids.” This trip to shoot the video was so amazing for my whole family. Not only did I get the opportunity to travel with my wife and kids, but my children had such a fun time on set. This was the experience of a lifetime for them. They were pumped to be interviewed on camera, but honestly were almost as excited for the free snack table and the swimming pool at our hotel! One of the best parts was hearing from my kids about the difference it makes having a dad who is involved and cares about them.
As a hands-on dad I find it exciting that the portrayal of fathers in the media is shifting. In other words, the image is starting to mirror what fatherhood is like in real life today. From messes to macaroni to mayhem, dads are putting themselves in the thick of it. The recent Swiffer Cleaning Index study found that Americans say that dads today are pitching in with chores nearly two-times more than their dads did growing up. Their roles have really evolved. These are the reasons I was so excited to be part of this project. The #SwifferDad campaign is shattering stereotypes to show that today's dad makes meals, cleans, plays with his kids, and loves his family in every way possible. Please share the video above using #SwifferDad and also be sure and tell everyone how you, or another dad you know, is making a difference in their family. I'll leave you with a short behind the scenes video from Anthony Anderson talking more about why he is so excited about what #SwifferDad is doing with modern fathers.
